Nobody wants to be That Guy, the one who, after one too many drinks, loses control of self or situation with humiliating or embarrassing results. To help prevent the young enlisted at your installation from excessive drinking this fall, visit www.ThatGuy.com/Resources to order materials, download graphics or create your own giveaways.
“Our Soldiers really love the That Guy [campaign]. They're all reminded of somebody they saw, or were with, that ended up like That Guy. It’s somebody they can relate to and laugh at. They definitely think about it while at the club. Keep up the great work; we're all watching to see what you come up with next.”
“Thank you for your support...this is one of the absolute best campaigns I've seen in 22 years.”
To help keep That Guy fresh and exciting at your installation and allow you to stay connected with the campaign’s worldwide network of POCs, we are launching a new That Guy “Get the Buzz” POC Webinar Series this November. This series will provide you with campaign updates, showcase results, inform about new developments and materials, and allow you to ask questions to be even more effective at your installation.
The series will launch on November 9, 2011. How do you sign up? If you receive this newsletter, you can expect to receive a formal invitation (coming soon!) to the inaugural POC Webinar with a direct link for easy registration.
We’ve created a NEW 5-page campaign checklist that makes it easier than ever to roll out That Guy in the most effective way at your installation. The checklist includes campaign dos and don’ts, a full list of activities, and a top 10 list of locations where campaign materials should be prominently featured.
Do you want to produce your own That Guy® campaign resources to help address the negative consequences of excessive drinking on your installation? While many of the That Guy campaign’s materials are made available at no cost to installations, we’ve made it easy for you to produce That Guy T-Shirts, stress balls, mouse pads, gym towels and many other items that we don’t produce as part of the campaign.
If you have funding and want to produce your own That Guy® campaign materials, visit either of the below-listed DoD-approved licensed vendor online storefronts.* Each of these vendors offers many additional That Guy materials that you can have produced with your own funding. Remember, the That Guy logo is a DoD registered trademark and cannot be co-branded with any other logo or organization name. This means that if you want to produce your own materials, you must use one of the two approved vendors listed below on this page: U.S. Allegiance Inc. or Tray. Our licensed vendors have approved That Guy artwork documents on file. All you need to do is browse through the store and select materials for your custom order! Have questions? Contact us.
*Only Tray and US Allegiance have been licensed by the Department of Defense and TRICARE Management Activity (TMA) to produce or sell That Guy® products. You may not use any other vendor to create That Guy® product unless you have specific written permission from TMA.
We just launched the That Guy mobile site, which allows users to easily explore the most popular sections from the original That Guy Web site right on their iPhones and Android devices while also allowing users to interact with the That Guy Facebook page and YouTube channel. Simply visit www.ThatGuy.com on your iPhones and Androids to view the mobile site.
This spring we completed our fifth round of focus group testing with the target audience of E1 – E4, 18 – 24 year olds at Naval Station Great Lakes, Camp Lejeune, Nellis AFB, and Fort Sill. Research continues to play an important part of the campaign as we continually want to make sure our messages are on track and resonating with the target audience.
Some of the direct feedback this round included:
Nicole Sizemore, Prevention Coordinator at Fort Riley, has been tirelessly promoting the campaign for more than two years and recently used her own funds to produce a That Guy sticker that will be applied to bar and restaurant bathrooms both on and off post. Nicole launched the design at the recent grand opening of their new state-of-the-art Warrior Zone on post and received tremendous feedback. Standing outside the men's restroom, she heard things like, "Holy crap, I thought that was a real person," "That will definitely get your attention," and "That’s a lot better than a poster.” Congratulations to Nicole and her ASAP team for coming up with yet another fantastic way to get the That Guy message out there!
Tony Saluzzo, Lead Prevention Coordinator at Fort Campbell, is one of That Guy’s champion POCs who has taken the campaign to another level with Soldiers returning from deployment. As the soldiers, returning from Afghanistan, process through the re-integration tables, Tony displayed playing cards, key chains, posters, and other materials on the tables for the soldiers to take. A big shout out from the That Guy team to Tony for all of his hard work!
Some of our POCs have found that adding That Guy materials to existing “swag bags” given to service members returning from deployment has been extremely successful in reaching the young enlisted at a pivotal moment.
Here are just some of the ways That Guy is making a mark and raising awareness:
“We are truly integrating That Guy into as many aspects of our community as possible, to make sure four major club systems, the warrior cafe, the USO, and Java Cafes all feature the table tents and hold That Guy activities. We even have a That Guy softball team!”
“We kicked off the That Guy Campaign at our annual Freedom Fest event last week that drew close to 3,000 people. The command is excited about this [campaign] and we have their full support.”
Do you have a success story or an interesting way to promote the campaign in your area? We want to hear about it! Visit the blog That Guy in action.
Visit www.ThatGuy.com/Resources. This site is dedicated to you, a one-stop shop targeted at POCs responsible for rolling out the That Guy campaign at installations around the world. Here you can also quickly shop for FREE materials (including free shipping) and discover ways others are using resources to make a difference in their installation.
Have questions or comments about how to implement the campaign at your installation? Have a tip or best practice you’d like to share? Write to us at [email protected]
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