November/December 2009, Issue 5
NEW VIDEO PUBLIC SERVICE ANNOUNCEMENTS (PSAs) FEATURING TOMMY THE TEQUILA WORM!
Now available on DVD, the new PSAs include a five-spot series featuring "Tommy the Tequila Worm," a sarcastic, disapproving narrator who reveals how That Guy (and That Girl) embarrasses himself again and again. Air these attention-grabbing video PSAs in recreation centers, bars, clubs and restaurants, or on closed circuit TV programming.
NEW POSTERS – SIZED SMALL AND LARGE FOR ALL AREAS OF YOUR INSTALLATION!
Our new posters are great for placement in the barracks, bathrooms, and other high traffic areas where you know the target audience, E1 – E4s, 18 – 24 year olds, will be. All posters are FREE – order yours today by emailing [email protected]
- See, Hear, Speak No Evil Poster — A large 30"x20" poster that mimics the iconic "See No Evil, Hear No Evil, Speak No Evil" image using That Guy.
- Photos of You on The Internet Poster — This 17"x22" design incorporates "comments" similar to those found on social networks like Facebook as a way to demonstrate consequences and embarrassment.
- Are you That Guy? Poster— This 20"x40" design includes descriptive labels with cutting commentary about undesirable characteristics of That Guy.
- Top 10 Reasons Poster — A large 24"x36" poster that includes images from the popular cartoon series and highlights 10 reasons not to be That Guy.
GET THE MOST OUT OF YOUR THAT GUY STREET TEAM
Through our work with That Guy, we have seen the most success when an installation forms a That Guy street team, composed of multiple individuals from diverse departments, such as Public Affairs, Alcohol and Drug Reduction, MWR, MCCS, Community Relations, Safety, Health Promotions, and any of your single military personnel programs, etc.
No matter what department you represent, getting involved in the campaign is easy. Just follow some of these suggested starter steps below.
- NEWSPAPERS: Coordinate pro bono That Guy ad placements or run a different cartoon each week for 24 weeks.
- TV & RADIO: Broadcast That Guy radio and video PSAs on local radio and TV stations, command channel, or at the installation movie theater.
- INSTALLATION WEB SITES: Add the That Guy logo/link, banner ads, and/or cartoons to installation Web pages (such as MWR, installation Web site's homepage, etc.).
- COMPUTER TERMINALS: Make www.ThatGuy.com the Internet home page; use the That Guy logo as a screen saver or desktop background.
- BARS/CLUBS/RESTAURANTS: Distribute That Guy coasters and posters to your local bars. Mix up the coasters and spread them around the bar and place the posters on bathroom doors or above urinals.
- HEALTH SAFETY: Create a collage of That Guy materials for display in the health center or have That Guy key chains or playing cards available at a health or safety fair.
- EVENTS: Place That Guy posters around the event location and use other materials such as key chains or playing cards as giveaways at your events and conferences. Also create your own That Guy giveaways, signage and T-shirts, and air That Guy messages over loudspeakerthe intercom.
Need more ideas to get started? Download the That Guy Marketing Plan [Anchor link to marketing plan on this page: http://thatguy.com/resources/introductory.aspx ], with month-by-month recommendations for sustaining the campaign for a year and beyond.
THAT GUY CHAMPIONS
Nicole Sizemore, Prevention Coordinator, ASAP at Fort Riley, has been diligently promoting That Guy on and off post by creating new materials, as well as placing That Guy messages in prominent places across the post. Nicole and the Fort Riley team have been keeping busy by implementing the following activities:
- Producing That Guy branded stress balls and T-shirts and providing to young soldiers
- Creating wrist bands for use during installation events, as well as passing them out to neighboring bars and clubs
- Creating signage for lamp posts across the installation and placing That Guy vinyl banners in the main traffic circles on post
Loida Householder, Prevention & Education Promotion Specialist at Camp Lejeune has been busy handing out That Guy giveaways at numerous marine deployment events throughout the months of July and August, reaching more than 1,600 Marines! She also handed out That Guy materials at an array of other events, including National Suicide Prevention Week, Marine Corps Fun Run, Marine Corps Exchange Health Fair, Red Ribbon Week and the Navy Career Expo.
Congratulations and sincerest thanks to both Nicole and Loida!
Have questions or comments about how to implement the campaign at your installation? Have a tip or best practice you'd like to share to help others introduce the campaign on their installation? Whatever it may be, we want to hear from you. Write to us at [email protected]
"The Tinker community as a whole has benefited from these [That Guy] prevention efforts as evident by the numerous positive responses and not to mention a substantial amount of requests for additional That Guy prevention materials."
— Sally Smith, Licensed Substance Abuse Counselor, Tinker AFB, OK
For more information e-mail [email protected] or visit www.ThatGuy.com/resources.
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