NEW! Order 2016 THAT GUY
Marketing Materials Today!
HELP TO PREVENT BINGE DRINKING EVERY MONTH OF THE YEAR
To help prevent excessive drinking among junior service members, it is important to remind this audience about the undesirable consequences of drinking too much and becoming That Guy or That Girl. Consistent, sustained visibility of the That Guy campaign's research-based prevention messages every month is an important factor in helping to change negative behaviors related to binge drinking.
The 2016 That Guy Monthly Poster Series delivers a simple yet relevant message: That Guy and That Girl prove there's nothing attractive about having one too many. Indeed, after conducting focus groups with over 750 junior service members since the launch of the That Guy campaign, negative consequences related to (1) dating/reputation, (2) finances, and (3) property damage/personal injury are consistently mentioned as the top reasons why this audience thinks twice about drinking to excess. The 2016 That Guy Monthly Poster series features all of these research-based messages and can help your installation to raise awareness, shift attitudes, and prevent binge drinking!
Order the 2016 That Guy "Singles of the Month" Club Monthly Poster Series, as well as all of the new 2016 materials by visiting www.thatguy.com/resources.
That Guy "Singles of the Month" Club Monthly Poster Series
Welcome to the That Guy Singles Club — it's the only club you don't want to join. Check out 12 brand new drunken That Guy and That Girl characters who prove there’s nothing attractive about having one too many. These posters feature each month throughout the year and highlight all of the negative reasons why nobody wants to be That Guy or That Girl. Ideal for high-traffic locations like the barracks or common areas where posters can be easily swapped out each month, this poster series is available in both large (17"x22") and mini (8.5"x11") sizes, and makes it easy to keep the campaign fresh from month-to-month in any location. A set of 120 posters gets you 10 copies of each month.
New Promotional Items
That Guy "Singles of the Month" Club Pocket Calendar
Back by popular demand, the new 2016 pocket calendar is here! This year's calendar features all of the new That Guy "Singles of the Month" Club members in a handy, pocket-sized calendar. Perfect for events and deployment or welcome home bags, the 2016 calendar helps remind everyone not to be That Guy or That Girl all year long.
That Guy Field Guide Booklet
Inspired by the popular monthly poster series and ThatGuy.com website section of the same name, the new That Guy Field Guide Booklet explains what to do when encountering That Guy or That Girl in the "wild." Complete with descriptions of the many versions of That Guy and That Girl as well as "survival kits" for how to deal with each of them, this pocket-sized handbook is required reading before any night out!
To help us better implement the campaign at installations around the world, we ask that you take a few moments to participate in a short survey by clicking here. Your feedback is critical to the success of this campaign! There is no risk to you for taking part. Rest assured that your participation is voluntary and confidential. This survey is sponsored by the U.S. Department of Defense. Thank you in advance for your feedback.