NEW THAT GUY POSTERS NOW AVAILABLE FOR ORDER!
Did you know the most effective way to reach junior service members with the That Guy message is by putting up posters in the barracks/dormitories on a monthly basis? In fact, according to That Guy campaign research, posters are the number one way that junior service members learn about That Guy. Further, barracks/dormitories are the ideal location to promote That Guy because the campaign is designed to be peer-to-peer… and living quarters provide the perfect environment for the materials to generate conversation among junior service members.
Always on a mission to keep the campaign fresh and relevant, the That Guy team has created two new poster series for your installations:
You know what it's like being out with That Guy — you're either cleaning up his mess, stopping his fight, paying for his tab… the list goes on! This new monthly poster series depicts what it's like being WITH That Guy or That Girl every month of the year. A set of 120 posters gets you 10 copies of each month — post these in the barracks on a monthly basis for maximum visibility. All posters are 17" x 22."
That Guy and That Girl can show up almost anywhere… on a date, in a bar, at the gym, and even in the barracks or dorms! This poster series is inspired by the many different places where someone might end up being WITH That Guy (and his bad behavior)! Order the NEW mini-poster series and hang them in all the locations where junior service members spend time. A set of 32 posters gets you four copies of each location poster, all 8.5" x 11."
For more information about the best use of That Guy materials, watch campaign videos and download the That Guy Campaign POC Checklist on the POC Resources site here: http://resources.thatguy.com/get-started
Also, be sure to check the resources site soon for two new coaster series!
According to the 2012 DMDC Status of Forces Survey, awareness of That Guy continues to dramatically increase among junior enlisted across all four branches of service — up to 64 percent in 2012, from 58 percent in 2011, 45 percent in 2009, 29 percent in 2008, and more than four times the 2007 level (14 percent).
Thank you to all That Guy POCs around the globe who have distributed campaign materials in their communities. This campaign would not be a success without your dedication and participation!
To help us better implement the campaign at installations around the world, we hope that you will take a few moments to share your feedback with us via this brief POC Survey. Rest assured that your participation is voluntary and confidential. This survey is sponsored by the U.S. Department of Defense. Thank you in advance for sharing your thoughts!
Do you have a That Guy success story or creative way you executed the campaign at your installation? We want to hear about it! Visit the That Guy in Action section of the POC Resources site to submit your story.