February 2008, Issue 1


Promoting That Guy on your installation has never been easier! The campaign offers a variety of complementary materials, including posters, coasters, stickers, playing cards, and broadcast tools such as radio and television Public Service Announcements (PSAs) to interested contacts. To order materials, drop us a line, including your preferred shipping address and telephone number, at [email protected]. Some supplies are limited, so submit your order early and we’ll do our best to accommodate you.

You can also produce your own promotional materials. Click here www.ThatGuy.com/resources to preview a series of downloadable resources, including tool kits, style guides, logos, advertisements, PSAs, and artwork. In the future, if you visit the resource page, you will be prompted to login using case sensitive username: TG_Resources and password: SmartDay.

Some recently introduced items include:

  • Eight new thirty-second PSAs

  • "You might be That Guy if" playing cards

    That Guy Playing Cards
  • Evolution of "That Guy" poster (22" x 17" )

    Evolution of That Guy
  • That Guy archetypes mini-poster series. (8.5” x 11”)

    That Guy Poster

“Everyone loves it! Commanders find it a useful tool and military members enjoy the fact that it's humorous and not too preachy.”

  • - Erika Slayton, ADAPT Program Manager
    Sheppard Air Force Base (Texas)


Looking for an easy way to roll out the campaign? Try the following quick tips for implementation:

  • Work with your installation’s Public Affairs Office to air the spots on your installation or with a local radio Public Service Director to see if they will air them for free.

  • Place That Guy mini-posters or Evolution of That Guy posters in bathroom stalls in recreation centers, bars, clubs, dining halls, and other places the target audience is likely to frequent.

  • Distribute coasters and playing cards at sporting or entertainment events, or clubs and restaurants.

  • Create your own That Guy T-shirts and pass them out to recruits or at social events.

  • Set www.ThatGuy.com as the homepage on computers in common areas accessed by junior enlisted.

  • Air a That Guy PSA on your installation’s closed circuit television station.

Have a tip that will help others introduce That Guy on their installation? We want to hear about it! Write to us at [email protected]