December 2008, Issue 3
BUILDING A THAT GUY STREET TEAM
Through our work with That Guy, we have seen the most success when an installation forms a That Guy street team, composed of multiple individuals from diverse backgrounds, smart about how to get things done on your installation and able to reach out to bar owners in the surrounding community – Public Affairs Office; Alcohol and Drug Reduction Office; Medical; MWR; Community Relations; Top 3 and Junior Enlisted council representatives; and others. If you can bring your counterparts from these divisions together, we can provide you with a campaign that is ready to go!
For example, for your installation newspaper alone, we offer the following:
- That Guy print advertisements — run as full-or partial-page ads
- That Guy cartoon series — run a different cartoon each week for 24 weeks
- That Guy commentary — "Words to Live By: 'Don't Be That Guy'"
So, if you're a PAO, we hope you're using all of these materials! If you have another job on the installation, please get your PAO involved as part of your That Guy team.
NEW CARTOONS: RIGHT SIZE, RIGHT TONE,
Here are just a few ways to use the cartoons:
- Place in newspapers
- Load on Web sites
- Create flyers
- Create greeting cards or postcards
- Put on T-shirts
NEW promotional items include, That Guy postcards: