December 2008, Issue 3


Through our work with That Guy, we have seen the most success when an installation forms a That Guy street team, composed of multiple individuals from diverse backgrounds, smart about how to get things done on your installation and able to reach out to bar owners in the surrounding community – Public Affairs Office; Alcohol and Drug Reduction Office; Medical; MWR; Community Relations; Top 3 and Junior Enlisted council representatives; and others. If you can bring your counterparts from these divisions together, we can provide you with a campaign that is ready to go!

For example, for your installation newspaper alone, we offer the following:

So, if you're a PAO, we hope you're using all of these materials! If you have another job on the installation, please get your PAO involved as part of your That Guy team.


At you can download a series of 24 cartoons with That Guy messages.

Here are just a few ways to use the cartoons:

  • Place in newspapers
  • Load on Web sites
  • Create flyers
  • Create greeting cards or postcards
  • Put on T-shirts

NEW promotional items include, That Guy postcards:


MSgt. Brian Fairchild, Mental Health Flight Chief at Eielson Air Force Base, Alaska, is our latest That Guy Champion. MSgt. Fairchild is surrounding Eieslon's 800+ E1 to E4s with That Guy messages by using the FREE materials available that he ordered from [email protected]

The Eielson That Guy team has:

  • Placed That Guy posters in barracks common areas, and in club and gym restroom urinals and stalls
  • Distributed That Guy coasters to base club and closest clubs off-base
  • Distributed That Guy stickers to identify designated drivers at events
  • Made all That Guy promotional materials available at base newcomers' orientation information fair
  • Ran That Guy video PSAs on the base
  • Ran varying That Guy print ads weekly in the base newspaper

By downloading graphics and the logo from the Resources page MSgt. Fairchild went a step further and created additional materials for the E1-E4s at Eielson including:

  • Vinyl banners that were rotated through key, high traffic, social areas throughout the base, such as the club, lounge, gym/fitness center, base exchange, and special event locations
  • Car antenna balls
  • Car air fresheners
  • Post-it notes
  • Gym/hand/pub towels
  • Bouncy balls
  • Notebooks

Congratulations and sincerest thanks to MSgt. Fairchild, our newest That Guy Champion! Email your examples to [email protected]

That Guy Pub Towel

That Guy Ball

For more information e-mail [email protected] or visit

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