PROMOTING THAT GUY THROUGH DIGITAL CHANNELS!
Using digital channels to promote That Guy is one of the most effective (and cost effective!) ways to create awareness of the campaign with the junior enlisted audience. In fact, both the That Guy Facebook page and website, ThatGuy.com, remain among the top overall awareness drivers.
Graphics and imagery found on the That Guy POC Resource Site www.ThatGuy.com/Resources can be used on various digital channels. Below we describe how to promote That Guy on these channels.
Download and use the That Guy radio spots or video PSAs on local installation programming, http://resources.thatguy.com/online-and-broadcast, including:
Coordinate with installation programming to air That Guy video PSAs.
Coordinate with local radio stations and ask them to air That Guy radio PSAs.
Download and play That Guy video PSAs on movie screens pro bono (talk to theater managers about upcoming R-rated movies where the spots can be featured).
Air That Guy radio PSAs on the loudspeaker at installation stores.
Play PSAs during large-scale installation events. Check out this example of Fort Sill displaying That Guy PSA’s during a recent concert event:
Thanks to all of our POCs around the world who help to make That Guy a success! This month, the That Guy team would like to recognize the creativity of POC Hollie Livingston-Razzoog, event planner for NAS Pensacola’s Naval Exchange, and her team, who showcased That Guy during their first- annual “Vendapalooza” event. With more than 3,000 junior enlisted in attendance, the event brought in dozens of vendors and food trucks to the installation and allowed the young enlisted to try new snack foods and choose their favorites for the Naval Exchange.
Integrated throughout the event were various That Guy branded materials including playing cards, air fresheners, and Frisbees for the sailors and Marines to take home. Hollie and her team hosted a beer goggle free-throw contest with That Guy branded basketballs, which was one of the most popular events of the day. Congratulations to Hollie and the NAS Pensacola NEX team for a job well done!
For more ideas on digital activities that you can implement at your installation, download the Digital Marketing Guide at http://resources.thatguy.com/get-started.
Need help? Not to worry, our team can work with you to format images to ensure they fit proportionally to the screens at your installation. Contact the That Guy team at [email protected] for more information.
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