August 2008, Issue 2
FORT BENNING PROMOTES THAT GUY ON
- AND OFF - THE POST
Looking to bring That Guy to your installation? Take a page from the creative and enthusiastic That Guy team at Fort Benning:
Fort Benning embraced the campaign with gusto by distributing the free giveaways and materials around the installation and community. The Fort Benning team reports that one of the most coveted items on post are the That Guy playing cards; they ensured that returning 3d Brigade Soldiers received these in their Welcome Home bags. The Morale Welfare and Recreation team placed That Guy coasters and posters in every MWR facility on post and also linked to the That Guy Web site from the MWR site. The Public Affairs Office included a full-page That Guy advertisement in the post newspaper, The Bayonet, in June and will soon be running the That Guy cartoons. The Army Substance Abuse Program at Fort Benning is offering soldiers 30 minutes of substance abuse training credit for visiting the That Guy Web site. And off-post, the Fort Benning ASAP Risk Reduction Program staff distributed materials to local bars and restaurants frequented by their soldiers.
PROMOTING THAT GUY WITH
NEW CAMPAIGN MATERIALS
We have everything you need to implement That Guy at your installation – posters, coasters, post cards, playing cards, and radio and television Public Service Announcements. To request free materials, please e-mail [email protected] with your name, installation/address and telephone number.
NEW promotional items include:
Two new postcards featuring That Guy cartoons:
Durable key chains with the That Guy logo and Web site link:
At www.ThatGuy.com/resources you can find advertisements, graphics and new online tools, including:
That Guy Marketing Calendar: Month-by-month recommendations for sustaining the campaign for year one and beyond.
Cartoons that can be downloaded and placed in newspapers, on Web sites and flyers, or even used to make your own That Guy T-shirt.
That Guy Video Widget: With a click of the "Grab it" button, anybody can add the widget to his or her own Web site or social networking pages.
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