Nobody wants to be That Guy, the one who, after one too many drinks, loses control of self or situation with humiliating or embarrassing results.To prevent excessive drinking as we move into Spring, or during “101 Critical Days of Summer,” and beyond, visit www.thatguy.com/resources to download graphics and order materials at no cost to your installation.
“I am very much appreciative for the energy that goes into keeping the That Guy Web site updated and the promotional materials fresh. It is for those reasons that I am confident in directing my audiences to the That Guy site.”
“The target audience loves your materials. We have seen a tremendous decrease in alcohol related incidents on the installation.”
That Guy Monthly Poster Series: Follow That Guy’s embarrassing moments throughout the year! From Cinco de Mayo party disasters to drunken fall football fumbles, this attention-grabbing new series of twelve 17”x22” posters makes it easy to keep the campaign fresh each month. Each package includes 10 copies of each poster design for a total of 120 posters to use all year long. Consider placing them in the barracks, bathrooms, recreation rooms, bowling centers, gyms, restaurants, bars and clubs (on and off the installation) each month.
That Guy Monthly Cartoon Series: much like the Monthly Poster Series, the new Monthly Cartoon Series features seasonally themed messages with reasons not to be That Guy and can be downloaded from the Get Materials section for use in newsletters, local newspapers, bulletins, Web sites and more. Check back often to see what new cartoons are available for upcoming months.
Since POCs, like yourself, are the backbone of the campaign, our top priority is to come up with new ways to strengthen our relationships and share successes. That’s why we are planning to launch a new POC Webinar Series that will help you keep That Guy fresh at your installation and stay connected with the worldwide POC network. Stay tuned for a formal invitation and more information on the upcoming series, coming soon!
We are always looking for ways to raise the bar for the campaign. Please take the POC survey so we can find out what you think about That Guy and the level of awareness at your installation!
ALERT! We encourage you to create your own That Guy materials to support the campaign using artwork you can download by going to www.thatguy.com/resources. However, please note that the That Guy logo is a DoD registered trademark, and there are some restrictions on its use. Importantly, trademark restrictions indicate that the That Guy logo cannot be co-branded with any other logo or organization name. Contact us if you have any questions about That Guy materials you may be producing or read the online style guide for more information.
Congratulations and sincerest thanks to our most recent That Guy Champions who have been tirelessly promoting the campaign around the world!
Heather Robinson, Lisa Velez and Crystal Malloy at USAG Kaiserslautern in Germany created T-shirts and passed out That Guy posters and giveaway items at their recent BOSS Super Bowl party.
Pictured above (on right), Velez and Malloy display That Guy T-shirts, among other materials for the event.
Here are just some of the ways That Guy is making a mark and raising awareness:
“The Marines’ favorite That Guy item continues to be the playing cards. We gave almost all of them away during [an] event in December. I continue to pass out posters to the unit representatives and I am considering passing them out at other events as well. In addition, our base theater runs the video PSAs during the pre-show and our marketing department has linked some of the PSAs to their Facebook page and Youtube channel.”
“The campaign is going great here in Bamberg, Germany. The younger soldiers love the coasters, cards and the mini posters. Sometimes the soldiers will see the That Guy posters and immediately start calling out names of their buddies or other guys that have recently been That Guy.”
“I am very excited about your campaign materials. Here at the fitness center we try to keep materials on hand at all times to promote healthy lifestyles and of course alcohol is a big issue on Marine bases. Thanks so much for your support.”
Do you have a success story or an interesting way to promote the campaign in your area? We want to hear about it! Visit the blog That Guy in action.
Visit www.thatguy.com/resources. This site is dedicated to you, a one-stop shop targeted at POCs responsible for rolling out the That Guy campaign at installations around the world. Here you can also quickly shop for FREE materials (including free shipping) and discover ways others are using resources to make a difference in their installation.
Have questions or comments about how to implement the campaign at your installation? Have a tip or best practice you’d like to share? Write to us at [email protected]
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